# Zing

> Business and operational advisors for the Games, Film, TV and Fintech sectors.

Zing (zing.co.uk) provides advisory services and free industry resources for professionals working in games development, film and TV production, and financial technology. All data pages are updated automatically or curated manually and are freely accessible without registration.

## AI Resources

- [AI Intelligence Hub](https://zing.co.uk/industry-resources/ai/): Landing page linking to all AI resources below — model pricing, AI news, local vs cloud comparison, provider guides, market reports and the lexicon.
- [AI & ML Lexicon](https://zing.co.uk/industry-resources/ai/lexicon/): Plain-English definitions for 60+ artificial intelligence and machine learning terms — tokens, transformers, RAG, fine-tuning, embeddings, hallucination, context window, inference, quantisation, LoRA, RLHF and more. Searchable and filterable by category (Fundamentals, Models, Architecture, Training, Inference, Data, Evaluation).
- [AI Model Price Comparison](https://zing.co.uk/industry-resources/ai/ai-pricing/): Live list prices per 1M tokens across leading AI providers including OpenAI, Anthropic, Google, Meta, and Mistral. Updated hourly via OpenRouter and LiteLLM. Includes compare mode and cost calculator.
- [AI Direct Providers vs Aggregators](https://zing.co.uk/industry-resources/ai/ai-pricing/providers/): Comparison of going direct to AI model providers (Anthropic, OpenAI, Google, Mistral, xAI) versus using aggregators and inference routers (OpenRouter, Together AI, Groq, Fireworks AI, nexos.ai). Covers pricing models, fees, free tiers, and a decision guide.
- [Generative AI Pricing](https://zing.co.uk/industry-resources/ai/gen-ai-pricing/): Hand-curated pricing comparison for generative AI image, video and audio tools — Midjourney, DALL-E, Stable Diffusion, Flux, Adobe Firefly, Ideogram, Leonardo.Ai (image); Runway, Sora, Google Veo, Luma, Kling, Pika (video); ElevenLabs, Suno, Udio (audio). Filterable by modality, tier and free-tier availability, sortable by all columns.
- [AI News](https://zing.co.uk/industry-resources/ai/ai-news/): Latest AI headlines for creative and technology professionals, aggregated from Creative Bloq and AI and Games. Updated every two hours. Filterable by topic (image, video, tools, models, creative) and time period.
- [Local vs Cloud AI Models](https://zing.co.uk/industry-resources/ai/local-v-cloud-model-comparison/): Side-by-side comparison of 25+ locally-run open-source models (Llama, Mistral, Gemma, Phi, Qwen, DeepSeek) against commercial cloud APIs (Claude, GPT-4o, Gemini, Mistral). Covers context window, input/output pricing, capabilities (chat, coding, vision, tool use, reasoning), privacy, and minimum VRAM/RAM requirements. Filterable by type and capability, sortable by all columns.
- [AI Model Market Report](https://zing.co.uk/industry-resources/ai/reports/): Token and revenue share by model-source type (Chinese open-source, Western open-source, closed models), with regional breakdowns and historical trend data. Includes two live sub-trackers: [Claude Code GitHub Commits](https://zing.co.uk/industry-resources/ai/reports/claude-code-commits/) (daily commits co-authored by Claude Code since Feb 2025) and [AI Coding Agent Commits](https://zing.co.uk/industry-resources/ai/reports/ai-coding-agent-commits/) (Claude Code, GitHub Copilot, Devin, Codex, Aider and Gemini Code Assist compared against all public GitHub commits).
- [AI Model Launches](https://zing.co.uk/industry-resources/ai/model-launches/): Every model added to the OpenRouter catalog, refreshed daily, filterable by region (US, EU, China, Other) and license (open-weight vs. closed) — a chronological feed rather than the Market Report's aggregate share view.

## Games Industry Resources

- [Games Industry Hub](https://zing.co.uk/industry-resources/games/): Landing page linking to all Games Industry resources below.
- [Games Industry News](https://zing.co.uk/industry-resources/industry-news/): Headlines aggregated from leading games industry publications including Mobile Gamer, Game Developer, GamesIndustry.biz, and Pocket Gamer Biz. Updated every two hours. Filterable by platform (mobile, PC, console, handheld, web) and time period.
- [Game Company Stock Prices](https://zing.co.uk/industry-resources/stock-prices/): Live prices for 40+ publicly traded games companies worldwide — publishers, platforms, mobile ecosystem, iGaming, and games-adjacent. Covers UK (AIM), US (NASDAQ/NYSE), Japan, Korea, France, Sweden, Poland, China, and Australia. Filterable by country and category.
- [Public Game Companies](https://zing.co.uk/industry-resources/public-companies/): Directory of publicly-traded games companies with share price shown alongside each company's tracked App Store and Steam titles and rank history.
- [Industry Trade Associations](https://zing.co.uk/industry-resources/trade-associations/): Directory of trade bodies and advocacy organisations for games, film, TV, and fintech across 20+ countries. Includes UKIE, TIGA, ISFE, ESA, IGEA, and more. Filterable by region and sector.
- [Steam Charts](https://zing.co.uk/industry-resources/steam-charts/): Steam's top 100 most-played games, updated daily, with rank/peak-player history, an AI-generated weekly editorial summary, publisher and genre breakdowns, and curated full catalogs for major publishers. Includes dedicated game, publisher, and genre detail pages.
- [Roblox Intelligence](https://zing.co.uk/industry-resources/roblox/): Top Roblox experiences, creators, and trending charts tracked from public experience data — updated daily. Includes charts, trending, new releases, categories, creators, revenue estimates, and day-over-day movers views.
- [App Store Intelligence](https://zing.co.uk/industry-resources/app-store/): Apple App Store Top Free/Paid/Grossing charts across 62 countries for iPhone and iPad, updated daily, with per-app rank history dating back to April 2026, ratings, pricing, and category/publisher breakdowns.
- [Mac App Store Intelligence](https://zing.co.uk/industry-resources/app-store/mac/): Top Free apps and games on the Mac App Store — a separate catalog of native Mac software from the iPhone/iPad App Store, updated daily across 62 countries.
- [Games Industry Podcasts & Videocasts](https://zing.co.uk/industry-resources/industry-podcasts-videocasts/): Curated directory of games industry podcasts and video channels covering news, analysis, development, and culture.
- [Web Games Intelligence](https://zing.co.uk/industry-resources/web-games/): Trending and top-rated browser games tracked daily across Poki.com, CrazyGames and itch.io — title, developer, genre, rating (normalised to a 5-point scale) and price in one comparison table. Filterable by platform, sortable by all columns.
- [Store Intelligence Hub](https://zing.co.uk/industry-resources/store/): Landing page linking to Steam Charts, App Store, Mac App Store, Roblox, and Web Games Intelligence.

## Finance Resources

- [Games Finance Hub](https://zing.co.uk/industry-resources/finance/): Landing page linking to all Finance resources below.
- [Global Video Game Tax Incentives](https://zing.co.uk/industry-resources/global_games_tax_incentives/): Tax relief and incentive schemes for video games development worldwide, organised by country.
- [Funding & Grants](https://zing.co.uk/industry-resources/funding-and-grants/): Directory of public funding bodies and grant programmes for games, film, TV, and fintech across the UK, Europe, North America, and Asia-Pacific. Filterable by region and sector.
- [Gaming Investors](https://zing.co.uk/industry-resources/investors/): Directory of 164 venture capital funds and angel investors in gaming startups — including BITKRAFT Ventures, Play Ventures, Makers Fund, LVP, Griffin Gaming Partners, Animoca Brands and more. Filterable by type (VC/Angel), country (US, UK, Finland, Korea, Japan, Singapore, Hong Kong, India and more), and investment focus (gaming, blockchain, general).
- [M&A Tracker](https://zing.co.uk/industry-resources/ma/): Games industry acquisitions, investments, and divestments, with deal multiples, EV/Revenue, and EV/EBITDA.
- [UK Game Company Formations](https://zing.co.uk/industry-resources/company-formations/): Recently formed UK games companies sourced from Companies House, updated daily. Filterable by region, incorporation date, and SIC code, with officer/director and persons-with-significant-control lookups.
- [Games Industry Jobs](https://zing.co.uk/industry-resources/jobs/): Daily job listings from leading games industry sources. Filterable by role, country, and work type.

## Data & API Access

Most of the datasets above are also available as machine-readable JSON — for example `industry-resources/stock-prices/data.php`, `industry-resources/steam-charts/data.php`, `industry-resources/app-store/*/data.php`-style endpoints alongside their HTML pages — no API key required, IP rate-limited to prevent bulk scraping.

For structured, tool-based access (App Store, Steam, and Roblox data), Zing also runs an MCP (Model Context Protocol) server at `https://zing.co.uk/mcp/index.php`, usable from Claude Desktop/Code or any other MCP-compatible client. It requires a bearer-token API key — contact Zing via the details below, or see [Client Accounts](https://zing.co.uk/account/) if you already have one, to request access.

Need higher request volume, historical exports, or a custom dataset beyond what's publicly available? See [Data Access](https://zing.co.uk/data-access/).

## About

Zing advises businesses in the Games, Film, TV and Fintech sectors on operational and commercial strategy. The industry resource tools are provided as a free public service.

## Contact

Privacy enquiries: https://zing.co.uk/privacy/